We’re Sukrit and Ayaan — brothers on a mission to create something that reflects who we are and what we love.
Sukrit lives in the kitchen. He loves to cook, invent new recipes, and experiment until the flavors are just right. Obsessed with fitness, he counts calories like second nature, making sure every bite fuels performance.
Ayaan thrives in the world of ideas and business. He’s always thinking about what to build next, driven by the challenge of turning passion into something real. With his Whoop tracking every move, he’s as hooked on optimization as Sukrit is on taste.
Together, we’re blending food, fitness, and ambition to craft healthier alternatives that excite and inspire. This isn’t just a business — it’s our adventure into the unknown, built on curiosity, discipline, and the belief that better choices lead to bigger possibilities.
It all started with Lemonit — our first bold experiment. The idea struck in Tofino, where a simple cocktail garnished with a dried orange slice lit a spark. We thought, why not take that same boldness and turn it into a snack? So we began making lemon chips. They were different, daring, and the first step in our journey.
From there, our vision grew. We refined the concept, listened to what people craved, and set our sights on something closer to home — apple chips. They’re crisp, wholesome, and rooted in a flavor every Canadian knows and loves.
What began as a spark in a bar has turned into something bigger: a snack that brings together our love for food, fitness, and entrepreneurship, while staying true to the belief that healthier choices can still be exciting.
primalsnacks.ca 